behavior towards online shopping in pakistan

Introduction

The study is about the conduct of the buyers who shop through the internet in Pakistan to find out their point of view, penchant, and their intentions to buy something, parameters for choosing a shop, and the way of living which support the shopping online. The preference in this study is given to the people living in cities that have desirable knowledge and have better economic conditions and they are classified into two groups. The first group includes the people between the age of 16-25 while the second group contains people with the age of 25 or more. The first group is the primary group and focuses on the attitudes to shopping through the internet and provides a key for more studies. A significant number of this group consists of students. It is important that a person is well familiar about the use of social websites like facebook because it allows more people to visit the online shopping stores like telebrands pakistan. the reason for selecting the students because they frequently use the social sites and are good contributors to the population of online buyers. The online shopping industry is in its primary stages in Pakistan so the developers and the primary takers whose number is increasing mainly are students. The buyer’s portion is experiencing the growing in disbursing ability which is mostly utilized by purchasing of different products such as clothes, food items, electronic devices which include mobile, play stations, laptops and other relevant products. So we find the similarities between these vendors and the vendors available on the majority of the online stores.

The second group consists of the people who are performing different jobs or doing their own business and have adequate money which supports them to buy online. The transactions made by them are both less in amount and quantity the purchases made by the students.

Methodology

There were five detailed interviews taken from the people who regularly buy through the online stores, at least they have shopped for one or more times in the past year and are potential to the online shopping industry. As we asked questions from a variety of people so it enabled us in formulating the characteristics which leads to the online buying and the aspects which frequently affects the mind settings of the consumers before they want to shop online. A special group was also formulated which supported to find out the conduct of the online buyers in Pakistan and the major factors which divert the attention of the buyers. 5 members were selected from the two groups

At the end a contemplate questionnaire was made in symbolic form which was based on the appearance data, and then the researchers worked on that data and then approximately created a document to ask different questions from the people.